Over the past several weeks, the Gaytime team has been taking some time to listen and reflect. Why? Because we stand for inclusion, celebrate diversity and welcome meaningful conversations around these values. We believe that in order to really listen and understand, we must consider all voices.
We’ve had a unique opportunity to hear from thousands of people across the nation about their views on the Golden Gaytime name, and the response has been extraordinary. We’ve heard that there is an enormous amount of love and nostalgia associated with our Gaytime, but it has also provoked some very important conversations around diversity, inclusion and equity.
The meaning behind the Gaytime name has not changed since its iconic debut in 1959 – it is, and always has been for everybody to enjoy, no matter who you are or who you love. However, we are very mindful that the world has changed since the first Gaytime was made, and culture and language has also evolved over time.
We’ve been listening to our fans, consumers, engaging with our customers, and having lots of conversations internally. We also felt it was important to engage directly with the LGBTQIA+ community, so we met with ACON – one of Australia’s leading LGBTQIA+ community organisations – to get their perspective.
Our Streets family has been in communities across Australia for a very long time. Our purpose is to make people happy and that is exactly what our beloved Gaytime name is all about – the happiness and joy that comes from eating ice cream.
Following these conversations and reflection, and with the support of ACON and many other voices in the LGBTQIA+ community, we are proud to keep the Golden Gaytime name. There is a lot of history and pride behind Gaytime, and we have been inspiring a sense of community for many years. Going forward, we want to continue bringing communities together and creating a more diverse, inclusive and equal world for everybody.