Consumer Questions

When will the change start and how long will it last?

Changes to the cocoa supply will start from the 6^th of April 2020, this means the Blue Ribbon 2L Classic Chocolate and Chocolate portion of the Neapolitan will start being produced with the new cocoa blend from this date. Then from the 4^th of May 2020 it is expected production will switch back to the original cocoa.

The stock will then be expected to arrive in stores from the 13^th of April 2020. It is expected to remain on shelves for 4-8 weeks.

How long will this change last?

The change in supply is expected to last for 4 weeks, when our regular blend of cocoa will start being used in production again.

Stock of the two different cocoa blended products is expected to be on shelves at the same time temporarily as the lighter cocoa is sold through in stores and as the original cocoa product is distributed to stores.

Does the product taste different?

The flavour will be slightly different as the temporary cocoa blend is not as ‘dark’ as the original. It will still be a delicious chocolate ice cream, with a slightly less bold dark chocolate flavour.

Is there less Cocoa in the product and that is why it is lighter?

There will be exactly the same amount of cocoa in the products as there was prior to the temporary blend change. The reason it is lighter is due to the blend now using more of the lighter than the dark one.

Does this affect any other Blue Ribbon Products?

The changes will not affect any other Blue Ribbon Products.